'A technology & system that sustains sales, marketing & customer service activities. It is designed to capture & interpret customer data, both structured & unstructured, & to sustain the management of the business side of customer related operations. CRM technology automates processes & workflows and helps organize & interpret data to support a company in engaging its customers more effectively.'
There are many reasons why an organisation will decide to implement a new CRM strategy.
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On this page we've listed 16 examples of frequently encountered business problems that a CRM solution like Microsoft Dynamics will resolve. Professionally implemented Customer Relationship Management solutions are focused on solving these and many other business problems:
