5 ways to use personalized video in your next marketing campaign

How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.

Marketing vs. Sales

By: Jeffrey Glen

For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure. While they are often used interchangeably or grouped together they are two different concepts and it is important to understand those differences. This article will help you understand both concepts clearly when it comes to Marketing vs. Sales.

Why Implement a New CRM Solution?

'A technology & system that sustains sales, marketing & customer service activities. It is designed to capture & interpret customer data, both structured & unstructured, & to sustain the management of the business side of customer related operations. CRM technology automates processes & workflows and helps organize & interpret data to support a company in engaging its customers more effectively.'

There are many reasons why an organisation will decide to implement a new CRM strategy.

Contact us to discuss your requirements and get advice from one of our CRM experts.

On this page we've listed 16 examples of frequently encountered business problems that a CRM solution like Microsoft Dynamics will resolve. Professionally implemented Customer Relationship Management solutions are focused on solving these and many other business problems: